Advanced Skill Certificate in Google Ads Optimization


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Flexible schedule
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

1

Introduction To Tesol Methodologies

2

Principles Of Communicative Language Teaching

3

Developing Listening And Speaking Skills

4

Assessment Strategies In Tesol

5

Incorporating Culture In Language Teaching

6

Foundations Of Google Ads Management

7

Keyword Research And Selection Strategies

8

Optimizing Ad Campaign Performance

9

Analyzing And Interpreting Ad Metrics

10

Advanced Techniques In Remarketing And Audience Targeting

11

Google Ads Fundamentals

12

Campaign Structure And Strategy

13

Keyword Research And Ad Group Optimization

14

Performance Analysis And Reporting

15

Advanced Bidding Strategies

16

Google Ads Fundamentals

17

Keyword Research And Selection

18

Campaign Structure And Setup

19

Ad Copywriting Techniques

20

Bidding Strategies And Budgeting

21

Performance Tracking And Analytics

22

A/B Testing And Experimentation

23

Audience Targeting And Segmentation

24

Remarketing Strategies

25

Continuous Optimization And Reporting

26

Advanced Google Ads Optimization Strategies

27

Performance Analysis And Data Interpretation

28

A/B Testing And Multivariate Testing

29

Advanced Targeting And Remarketing Strategies

30

Budget Management And Optimization

31

Advanced Keyword Research And Selection

32

Ad Copywriting And Creative Optimization

33

Conversion Tracking And Optimization

34

Advanced Bid Strategy And Management

35

Reporting And Analytics For Google Ads

36

Keyword Research And Selection

37

Ad Copywriting And Testing

38

Bid Management Strategies

39

Conversion Tracking And Optimization

40

Display Network Targeting

41

Remarketing Campaigns

42

Mobile Advertising Best Practices

43

Shopping Campaigns Optimization

44

Video Ads Strategy

45

Performance Reporting And Analysis

Career Path

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Key facts

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Why this course

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People also ask

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

During your course, you will have access to:

  • 24/7 access to course materials and resources
  • Technical support for platform-related issues
  • Email support for course-related questions
  • Clear course structure and learning materials

Please note that this is a self-paced course, and while we provide the learning materials and basic support, there is no regular feedback on assignments or projects.

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from London School of International Business
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

Our course is designed as a comprehensive self-study program that offers:

  • Structured learning materials accessible 24/7
  • Comprehensive course content for self-paced study
  • Flexible learning schedule to fit your lifestyle
  • Access to all necessary resources and materials

This self-directed learning approach allows you to progress at your own pace, making it ideal for busy professionals who need flexibility in their learning schedule. While there are no live classes or practical sessions, the course materials are designed to provide a thorough understanding of the subject matter through self-study.

This course provides knowledge and understanding in the subject area, which can be valuable for:

  • Enhancing your understanding of the field
  • Adding to your professional development portfolio
  • Demonstrating your commitment to learning
  • Building foundational knowledge in the subject
  • Supporting your existing career path

Please note that while this course provides valuable knowledge, it does not guarantee specific career outcomes or job placements. The value of the course will depend on how you apply the knowledge gained in your professional context.

This program is designed to provide valuable insight and information that can be directly applied to your job role. However, it is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. Additionally, it should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/body.

What you will gain from this course:

  • Knowledge and understanding of the subject matter
  • A certificate of completion to showcase your commitment to learning
  • Self-paced learning experience
  • Access to comprehensive course materials
  • Understanding of key concepts and principles in the field

While this course provides valuable learning opportunities, it should be viewed as complementary to, rather than a replacement for, formal academic qualifications.

Our course offers a focused learning experience with:

  • Comprehensive course materials covering essential topics
  • Flexible learning schedule to fit your needs
  • Self-paced learning environment
  • Access to course content for the duration of your enrollment
  • Certificate of completion upon finishing the course




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Taught in English

Clear and professional communication

Recently updated!

November 2025