Postgraduate Certificate in Digital Marketing (Advanced) · Topic Diagram

Digital Marketing Strategy

An interactive, expert-authored mindmap of every concept inside this unit — drawn at a glance, ready to share, free for everyone.

13 concepts 3-level depth Updated 24 Jun 2026

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Topic Mindmap

mindmap
  root((Digital Marketing Strategy))
    Marketing Strategy
      Digital plans
      Business goals
    Digital Marketing
      Market analysis
      Target segments
    Brand Management
      Value propositions
      Brand narratives
    Data Analysis
      Performance metrics
      Data governance

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mindmap
  root((Digital Marketing Strategy))
    Marketing Strategy
      Digital plans
      Business goals
    Digital Marketing
      Market analysis
      Target segments
    Brand Management
      Value propositions
      Brand narratives
    Data Analysis
      Performance metrics
      Data governance

How to read this diagram

Start at the centre node — that's the unit headline.
Each branch is a sub-concept; deeper branches are the underlying frameworks, formulas or examples.
Use the diagram as a revision checklist: every node is something you should be able to explain in one sentence.
Want the full lesson? Open the parent course on the right — every node maps to a lesson, a quiz and a career-defining credential the world's top employers actively hire from.