Undergraduate Certificate in Consumer Behavior Insights

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Overview

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Learning outcomes

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Course content

1

Consumer Behavior Fundamentals

2

Psychology of Buying Decisions

3

Market Research Techniques

4

Digital Consumer Engagement

5

Ethical Issues in Consumer Marketing

6

Consumer Behavior Fundamentals

7

Psychology of Buying Decisions

8

Market Research Techniques

9

Digital Consumer Engagement

10

Cultural Influences on Consumption

11

Brand Perception and Loyalty

12

Ethics in Consumer Marketing

13

Data Analysis for Consumer Insights

14

Trends in Consumer Behavior

15

Social Media and Consumer Influence

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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The Undergraduate Certificate in Consumer Behavior Insights explores psychological factors influencing consumer decisions, enhancing marketing strategies and understanding market dynamics.

Showcase your achievement with a professional certificate upon successful course completion.